Search Engine Optimization
Norristown, PA

Nti4.com also offers professional website design and maintenance. Nti4.com will review your website and prepare a search engine-friendly website for your company. We will design your website to a look and feel that reflects the image your company deserves. We will customize a website to fit the unique business objectives of your company to generate higher internet leads and sales.

SEO Tip -- Did you know?

Google and to a lesser extent Bing, and since Bing provides the search results, Yahoo use images to rank the content of a website. None of the search engines are able to interpret the content of an image so they use the image title and other content information to determine the ranking.

First in order to understand how Google ranks image you must realize that Google does not care who owns the image or if it is copyrighted or who published it first. Rather they care where the image is on a popular website.

That said it helps to drive traffic to your website by having your image show in Google’s image search results.

Here are the steps to help have an image show in the image search results:

1. Choose a descriptive SEO friendly keyword file name.
2. Use the image alt attribute with appropriate keywords.
3. Embed the image above the fold on the webpage adjacent to content that is highly relevant and focused on the subject matter of the page.

2012-02-06

Do PDF’s Rank in Organic Search?

The answer is yes, images can affect SEO ranking. For years Bing and Google have been able to crawl, review and rank .PDF files. There are certain techniques that you should consider using to achieve the best ranking for your files.

1. Create the files using a text-based program such as Word or Adobe Acrobat. This will enable you to embed links that can be selected and clicked.
2. Optimize the PDF for SEO by including page tiles, headings, keyword- rich content and alt tags for embedded images.
3. Include a document description by completing the PDF document properties. Don’t forget to include author and keywords.
4. Link the PDF to your site and the PDF from your site. This will insure the search engine robots can find the PDF.
5. Promote the PDF by including it in your sitemap and link it from you social media where appropriate.

2012-01-12